Moncler: An Invitation to Dream

To coincide with Milan Design Week, Moncler wanted an activation and accompanying campaign that would capture the imaginations of arrivals in the city and audiences far beyond. To do so, we transformed Milano Centrale railway station into one of the world's largest public galleries, asking some of the most extraordinary minds shaping culture today to inspire us to think and dream like them through a series of moving portraits – occupying around 200 screens across the site. I acted as Creative Lead, alongside an ECD at key milestones, from concept, pitch and casting to leading pre-production and delivery of stills and motion at vast scale and pace.