Moncler & Pharrell Williams: Art of Terrain
(Shot by Jenny Brough)
Pharrell Williams and Moncler asked us to create a 360 suite of assets for digital, social, press and retail that brought to life their collaborative 'Art of Terrain' clothing collection and its meeting of nature and city. Taking inspiration from Moncler's monumental London Olympia show, we created world-building content that imagined a surreal landscape as a sanctuary for the collection, showing how elements from our urban and natural environments synthesise to create a sense of harmony. I acted as Creative Lead on the project, from insight, concept and pitch to on-set creative direction and asset delivery across digital, social, press, OOH and retail.
