Moncler: Transcendance
(Shot by Eddie Whelan)
Moncler asked: how can the new 1952 Man collection, inspired by UK rave wear, distill London’s 90s club scene into a progressive expression of style? To bring the collection to life in motion and stills for digital, social and retail, we enlisted genre-pushing artist Blackhaine to choreograph a visual journey through UK rave heritage in a way that felt modern, not nostalgic – positioning Moncler as a future-facing heritage brand. I acted as Creative Lead on the project, from concept, pitch and casting to on-set creative direction and asset delivery alongside a graphic designer.
